Master of Science in Marketing (STEM)

Hema Shesha Sai Ganta, MS ’22

MS in Marketing at UTD is an incredible program. I thoroughly enjoyed pursuing the Marketing Analytics and Customer Insights track. The courses and unparalleled knowledge of professors helped me gain a better understanding of analytical applications in a real-world business setting. I highly recommend this program to anyone who is passionate about marketing.

Michelle Bassil, MS ’22

The MBA & Master of Science in Marketing programs have provided me with the opportunity to gain a vast amount of relevant knowledge that is applicable to real-world business problems. I am grateful to have had the opportunity to further my education in a way that allowed me to pursue multiple interests simultaneously!

Mao Li, MS’14

Senior Manager of Competitive Intelligence, Health System, Marketing Insights and Analytics, Philips

The MS in Marketing program is a well-organized program with agile setup. It has different tracks to choose to fit your career direction. I highly recommend the program for further development in the marketing industry.

Mike Hart, MS’14

Vice President of Sales, Lennox Industries

The UTD Marketing master’s program was a great experience. The networking opportunities were excellent, and the quality of the students added to the overall value of the program. I would recommend this program to anyone who wants to gain a deeper knowledge of marketing principles as they apply to the real world of business.

Andrew Franco, BS’12, MS’12

Andrew Franco, JSOM graduate with BS’12 and MS’12, shares how completing his MS in Marketing enabled him to move his career forward.

Allison Lutz Waldon

The MBA/M.S. Marketing program has allowed me to build and develop skills that I’ve been able to apply to projects in my current role. The flexible degree plan allows me to take classes while working full-time in marketing.

Mahesh Jajoo

This program has helped me grow in different domains of marketing. It is one of the only programs worldwide that allows you to choose multiple courses between tracks. The amount of research that goes into preparing the material for the course is amazing, keeping the teaching material up to date with the changes in the marketing field. It also has taught me the best marketing principles and lessons through its core courses, which I will use throughout my marketing career. Overall, a program that has taken care of all the ever-changing dynamics of marketing that I was looking for and helped me grow as a marketer.

Rahul Rai

My trajectory will always be changed by my time at UTD Naveen Jindal School of Management MS Marketing program. It surpassed all expectations and provided me with unique insight. I’m aware that investing in myself by enrolling in this program has been and will continue to be among the best choices I’ve ever made.

Liquin Luo, MS’17

Data Scientist, Apple

The MS in Marketing program gave me sophisticated marketing analytic knowledge and the ability to think as a thoughtful marketer. The career center at JSOM accelerated my career potential, helping me land a job at Apple.

Holly Lynn

UT Dallas has helped me immensely by giving me the tools and knowledge to start a career path in the world of marketing right here in my hometown. I have grown with confidence to become a leader thanks to the many ways of communicating that have opened up to me, meaning things that were learned will not be forgotten!

Ada (Zhu) Choi, BS’14, MS’15

Retail Strategy Manager, Samsung Electronics America

The MS in Marketing prepared me to face real-world challenges through very applicable courses and ample networking opportunities. The professors and courses gave me deeper knowledge. If you crave intellectual stimulation and growth, I’d highly recommend the master’s program at UTD.

Jerry Hao, MS’14

Data Scientist, Amazon

The MS in Marketing director and faculty changed my career trajectory to that of a data scientist. Thanks to the high level analytics courses and career-placement opportunities, I was able to get my foot in the door at a prestigious marketing agency, Brierley + Partners, followed quickly by opportunities at Hewlett-Packard, AT&T and Amazon.

My Professors Brought the Latest Tools and Techniques Into the Online Classroom

Written by Joshua Schaap

Ultimately, what drove my final decision was my in-person meeting with MS in Marketing Program Director Alex Edsel in January 2018. Director Edsel made time to visit with me while I was in Dallas for a business trip despite his busy schedule. We discussed topics relating to web analytics, advanced attribution and an in-depth review of the MS in Marketing program. After this meeting, I knew the Naveen Jindal School of Management was a perfect match for me.

Transformed My Career

Written by Daniel Neff

The MS Marketing program, with the accuracy of its curriculum for the current and best jobs, has transformed my career and launched me into the digital marketing world with its digital marketing track. The tracks are basically tailored to help students become the best version of themselves. Overall, I highly recommend this program for ambitious learners and career-seekers interested in real marketing, with or without experience.

My Favorite Marketing Courses

Written by Smruti Iyer

At UTD I’m pursuing double master’s degrees in management science and marketing. The marketing program offers many courses covering a wide range of topics. They cater to the interests of all students pursuing marketing, which was the main reason I chose this program. The program continually updates and upgrades its courses to stay relevant with the current industry requirements. Alex Edsel, the program director, also holds course previews every semester, which was one of the most helpful sessions during my master’s experience.

Bing, MS Marketing, Class of 2024

Jilin, China
Class of 2024, Fall

The MS in Marketing program at JSOM has been a transformative experience for me. Coming from Philosophy and Economics backgrounds, this highly customizable program allowed me to develop practical marketing skills that are often challenging to acquire solely through professional experience. I’m skilled at digital marketing, marketing analytics, and marketing research. The diverse course offerings enabled me to tailor my education to align with my career goals, giving me the flexibility to define my unique path in marketing. My journey here has empowered me to harness advanced analytics tools and deliver actionable insights, significantly enhancing my capability to drive data-driven marketing success.

Juhi, MS Marketing, Class of 2025

Vadodara, Gujarat, India
Class of 2025, Spring

The MS in Marketing program at JSOM stands out as one of the best STEM-based programs in marketing, offering a range of tracks including Brand Management, Marketing Analytics, Digital Marketing, and more. The program emphasizes flexibility, allowing us to tailor our studies to our interests. Having done a master’s degree in the past, I feel fortunate to pick subjects from different tracks that interest me and widen my horizons in the field of marketing. The curriculum is very well designed, and I’ve found it very helpful in securing internships, connecting with industry experts, and customizing my academic path to align with my career goals.

Lasya, MS Marketing, Class of 2025

Hyderabad, Telangana, India
Class of 2025, Fall

After earning my bachelor’s in computer science, I transitioned to a product marketing role through campus placement, gaining over two years of marketing experience. Wanting to deepen my marketing skills, I researched MS in Marketing programs and found The University of Texas at Dallas’s tailored curriculum focused on marketing management and analytics. The program offered excellent experiential learning opportunities, including industry collaborations and hands-on experience tackling real-world marketing challenges. Moreover, the university’s diverse and multicultural student community resonated with me. Learning alongside peers from varied backgrounds and cultures has enriched my educational journey and better prepared me for the globalized business landscape.

Shweta, MS Marketing, Class of 2025

Mumbai, India
Class of 2025, Spring

Joining the MS Marketing program at UT Dallas has been a transformative journey for me. This program’s robust curriculum, which blends analytical and creative insights, has significantly enhanced my skills. The supportive and diverse community has broadened my perspectives, fostering both personal and professional growth. As a student ambassador, I am eager to share these enriching experiences and guide prospective students to make the most of this exceptional program.

Robin, MS Marketing, Class of 2025

Nagpur, India
Class of 2025, Spring

The MS Marketing program at UTD is highly customizable, offering a diverse range of courses across all streams of marketing—from digital analytics to consumer behavior and strategic brand management. This flexibility has allowed me to tailor my education to my interests and career goals, enabling me to define my own path and become the kind of marketer I aspire to be. Furthermore, the program’s extensive alumni network has been a cornerstone of my experience, providing me with mentorship, insights, and opportunities that have greatly enriched my professional journey.

Diana, MS Marketing, Class of 2024

Mumbai, Maharashtra – India
Class of 2024, Fall

You can only join the dots in hindsight’ ~ Steve Jobs. Reflecting on my journey in the MS Marketing Program at UT Dallas, I can truly appreciate the significant elevation in my skillset as a marketer. Initially focused on digital marketing, I have now become proficient in marketing analytics, thanks to the program’s comprehensive analytics track. The hands-on projects, extensive lectures, flexibility to choose a track of interest, and the vibrant, driven student community are what drew me to this program. As a student ambassador, I’m here to help you navigate through your degree program, ensuring you achieve your academic goals while also enjoying your time at UTD.

Yeshashwini, MS Marketing, Class of 2025

Hyderabad, Telangana, India
Class of 2025, Fall

Having worked for two years in marketing, returning to study for an MS in Marketing at JSOM has helped me strengthen my foundational concepts and learn relevant current market skills. The program’s flexibility in allowing students to choose their tracks provides numerous opportunities. The group projects and interactions have been instrumental in learning the subject practically, and they have also helped me improve my personality and critical thinking. Additionally, you can be assigned a marketing mentor who will guide you on how to choose your subjects and succeed in the real world. Moreover, I have joined clubs like the American Marketing Association and the Project Management Club, where I have had opportunities to meet and learn from professionals who are already excelling in their careers.

Nishi, MS Marketing, Class of 2025

Chhattisgarh, India
Class of 2025, Fall

As a student in the MS in Marketing program at The University of Texas at Dallas, my academic journey has been exceptionally enriching. The courses I have undertaken nourished my passion for creative storytelling, consumer psychology, and data analysis. Along with consistent guidance, the program has facilitated meticulous degree planning by mapping relevant and suitable courses with our chosen concentrations. These courses emphasize the development of a problem-solving approach using industry-standard tools. Recognizing the revolutionary impact of artificial intelligence on the field of marketing, the program has also introduced an innovative course dedicated to leveraging AI, ensuring that we remain current with industry trends and distinguish ourselves in the field.

Ruthvik, MS Marketing, Class of 2025

Bengaluru, India
Class of 2025, Spring

As someone who had worked in marketing for three years without formal education in the field, the MS in Marketing program at UT Dallas has given me a broader perspective of the field by exposing me to many concentrations that I hadn’t been exposed to before. The program at JSOM offers a lot of flexibility, allowing you to choose courses across streams that interest you. This flexibility enables you to pick up skills most relevant to you and sets you up to become the marketer you aspire to be.